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|Although this poster does not have a picture, there is a strong message.
This poster is meant to attract women to become nurses to help the wounded
soldiers. Before the war, nursing was thought of as a "risky profession"
and because nurses were paid to deal with the male body, the profession
was considered sexual by many. The Red Cross needed to break this
stereotype; they needed women to be nurses. To break this negative
image and to make women want to become nurses, they made this poster and
others like it.
By not putting any images on the poster, the Red Cross appealed to women
as professionals and gave the message that the Red Cross would treat women
professionally. The poster gave the message to women "not to worry
about the sexual stigma about the nurse." The word "serve"
has many meanings when it was used for women; however, in this poster,
the word indicated the meaning of "serving" the country as a citizen of
the nation. As a result, this poster made a good impact on middle
class young women as well as upper class young women to participate the
war as nurses. It gave them the idea that the occupation of the nurse
was no longer what it meant before.